Employer branding is the sum-total of what current and potential employees think of a company as an employer. The goal of employer branding is to create differentiation and preference in the minds of both current and future employees.

In this 30 minute webinar, Holly Fawcett will explain the candidate decision-making process (known as the “Consideration Loop“) and show you how you can create that all-important differentiation and preference in the minds of potentials employees at each stage of the consideration loop, across a variety of platforms including; your careers site, social media, events, employer rating sites and many more.

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